Fire Within is actually a small Colorado manufacturer, but they sell a big dream – freedom for entrepreneurs who want to create their own business. In addition to manufacturing mobile wood fired ovens for making pizzas, breads, and an assortment of amazing appetizers (bacon wrapped figs, anyone?), Fire Within helps owners learn how to operate the ovens, deal with local health departments, and run their business. BtenConsulting conducted leadership coaching, streamlined office processes such as sales and metrics tracking, and consulted on the manufacturing process. As a result, Fire Within increased sales $250,000 and was able to retain $350,000 of sales while reducing costs by $290,000.